Sam Richter

Be smart about sales.


An internationally acclaimed speaker, Sam leads organizations to reinvigorate their sales strategies through practical lessons that blend business intelligence with human interactions.

As the author of the best-selling book Take the Cold Out of Cold Calling, Sam's work is considered to be the preeminent publication for using online info to drive sales success.

Sam has been named as one of InsideView's Top 25 Most Influential People in Sales multiple times. He's also been recognized on social media for being among of the Top Chief Marketing Officers on Twitter and having one of the world's most viewed LinkedIn profiles. Sam has been featured in thousands of television and radio programs and national and online publications.




In Sam's talks, he dispels the Web search secrets you never thought were possible for finding leads. He teaches you how to find out what your customers want, generate meaningful rapport, and use social media as an information tool.


Every YES Begins With a Know

Web Search Secrets to Know More, So You Can Win More

In a prospect or client meeting, do you talk mainly about you and your organization? Or is the conversation focused on the other person and what he or she cares about? Do you make your prospects and clients feel important? Are you relevant? It's no longer enough to be interesting. In today's world you need to be interested. In this dynamic presentation, you will discover…

  • Web search secrets that you never thought possible for finding leads, creating lists, uncovering opportunities, identifying trigger event, and understanding decision makers.

  • Tips and tricks for using social media as sales and competitive "intelligence agents;" find the prospects who fit your desired profile, and learn more about the individual so that in every meeting, you're building a meaningful connection (without seeming like a stalker).

  • How to access and leverage the "Hidden Web," or the majority of the valuable online information that is invisible to search engines.

  • How to use information to differentiate from the competition, generate warm referrals, tailor offerings, build deeper relationships, and bottom more business.

Best-Fit Audiences: Sales Professionals, Executives Business Owners, Sales and Marketing Leaders


Don't Steal the Cheesecake

Digital Reputation Management in an "Everything You Do Is Posted Online" World

In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In "Don't Steal the Cheesecake" you will learn...

  • What is a "personal brand," why you already have one, how to enhance it, and how your personal brand can dramatically impact your company's brand and reputation.

  • The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a "YouTube Sensation."

  • What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.

  • Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.

Best-Fit Audiences: Executives, Business Owners, Human Resource Professionals, Employees, Sales and Marketing Leaders, Youth


Know More! Sales/Relationships (Part I)

Search Secrets to Find More Leads, Provide More Value, Build Strong Relationships, and Make More Money

In today’s commoditized world, business is all about relationships and providing relevant value. When you know more about your prospects and clients, you're better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business. In this dynamic presentation, you will discover...

  • How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients.

  • How to use social media as a powerful sales and competitive "intelligence agent," and how to access the "Invisible Web" to find information that most think is not available online.

  • How to leverage information to ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.

  • How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and generate genuine mutually beneficial relationships.


Know More! Sales/Relationships (Part II)

Advanced Search Secrets to Know Even More About Industries, Companies, and People

In Know More! Sales/Relationships Part I, you learned web search secrets that you can use every day to find information on prospects and clients. In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know including…

  • Google search algorithms for finding existing lead lists, membership directories, competitor proposals, past and current RFPs, and more.

  • How to mine social media to identify ideal prospects, generate strong referrals, and follow-up with others in ways that they care about.

  • Hidden websites and tools that reveal the inside information on companies and people, and that can even help you create a pipeline of leads before the lead even exists.

Best-Fit Audiences: Sales Professionals | Business Owners | Inside Sales Teams, Outside Sales Teams


You Just "Friended" a Thief

You and Your Client's Data: What's Out There, How Do You Find It, and How Can It Be Used Against You

It's amazing the amount of information available online about companies and people. And it's shocking how vulnerable we all are to Personal Identity Theft and Business Identity Theft - in ways you might not think about.  In this jaw-dropping presentation, you will discover…

  • How to find the information that is available about you, your family, and your business that others have shared in a digital format, and what you can do to protect yourself.

  • How the seemingly innocent information that you post online could be providing thieves with an open door into your bank account.

  • How the biggest risk to your and your clients' data is probably not an online hacker, rather, it's probably sitting in your office right now.

  • Easy-to-implement, non-technical ways to protect yourself, your family, and your business from identity theft.

Best-Fit Audiences: Professional Advisors, Executives, Business Owners, Spousal Retreats, General Public. A perfect pair with one of the other Sam Richter keynote / workshop programs.




2017: Inducted Into the Minnesota Speaker Hall of Fame - CPAE

2014: The National Speakers Association honored Sam with its CSP Designation, reserved for the top 10 percent of the world's professional speakers.

2012: American Association of Inside Sales Professionals Voted Sam Richter and his book, Take The Cold Out of Cold Calling with the Top Service Provider Award for the Best-selling and Ground-breaking Book.

2009: Take the Cold Out of Cold Calling Wins Major Independent Publisher Award
Bronze Medal for Best Business/Sales Book—(more than 4,000 books entered)

2008: Take the Cold Out of Cold Calling Wins Best Book Award 2008, Sam Richter Wins Finalist Medal from USA Book News


For info on Sam's fees and availability, please send us a message or call 913.890.3246.